Terms & Conditions

These Terms and Conditions ("Terms") are published by ORA LAB ("ORA LAB", "Company", "we", "us"), a partnership firm registered in India, with its registered office at 5th Floor, Tower B, KLJ Square, NH-48, Sector 83, Gurugram, Haryana 122012, India. These Terms govern the access to and use of the ORA LAB website, web application, and related services available at oralab.ai (collectively, the "Platform"), including all AI-powered image generation, editing, and enhancement services offered through the Platform (the "Services").

By accessing or using the Platform, the user ("Client", "you", "your") confirms that they have read, understood, and agree to be bound by these Terms in their entirety. If you do not agree with any part of these Terms, you must not access or use the Platform.

ORA LAB may modify these Terms at any time. The date at the top of these Terms indicates the latest update, which applies from the date of publication. Continued use of the Platform after any modification constitutes acceptance of the modified Terms. We recommend reviewing these Terms periodically.

Certain Services may be subject to additional specific conditions communicated to you before use. Such specific conditions apply in addition to these Terms and, in case of conflict, prevail over these Terms for the relevant Service.

The collection and processing of personal data is governed by our Privacy Policy, available on the Platform, which forms part of these Terms by reference.

1. Definitions

1.1. "Client Content" means all content uploaded, submitted, or provided to the Platform by the Client, including without limitation product photographs, flat-lay images, catalog images, logos, brand assets, text prompts, style instructions, and any other files or inputs.

1.2. "Reference Images" means any images uploaded or selected by the Client for the purpose of guiding, inspiring, or conditioning the generation process, including style references, pose references, model references, background references, mood boards, or images sourced by the Client from third-party websites, social media, competitor catalogs, or any other source.

1.3. "Generated Content" means images, visuals, or other outputs produced by the Platform's AI systems in response to Client Content, Reference Images, prompts, or other inputs provided by the Client.

1.4. "Credits" means the units of usage consumed when using the Services, allocated under a Subscription or purchased separately.

1.5. "Subscription" means a paid plan purchased by the Client granting access to the Services under the conditions displayed on the Platform at the time of purchase.

1.6. "Third-Party AI Providers" means external providers of artificial intelligence models and infrastructure used by ORA LAB to deliver the Services.

2. Services Offered

2.1. The Platform provides AI-powered visual content generation and transformation services for products and commerce, which may include converting product photographs into styled or on-model imagery, generating multiple angles and variations, background and scene generation, image enhancement, and bulk generation workflows.

2.2. ORA LAB may add, modify, or discontinue any feature of the Services at any time. The features available to a Client depend on the Subscription or plan in effect.

2.3. The Services are intended for business and professional use. By registering on behalf of a business or legal entity, you represent that you are duly authorized to bind that entity, and that entity is bound by these Terms.

3. Registration and Accounts

3.1. Use of the Services requires the creation of an account. The Client agrees to provide accurate, complete, and current information at registration and to keep it updated. ORA LAB reserves the right to suspend or cancel accounts created with false, outdated, or incomplete information.

3.2. The Client is responsible for maintaining the confidentiality of account credentials and for all activity carried out through the account, whether or not authorized by the Client. The Client must notify ORA LAB immediately of any suspected unauthorized use of the account.

3.3. Accounts are personal to the Client and may not be shared with, transferred to, or used by any third party without ORA LAB's prior written consent.

3.4. ORA LAB may suspend or terminate any account if it reasonably believes the Client has breached these Terms.

4. Authorized Use and Prohibited Conduct

4.1. The Client agrees to use the Platform and the Services in good faith, for lawful purposes only, and in accordance with these Terms.

4.2. Without limitation, the Client shall NOT:

1. upload, submit, or use any content that infringes the intellectual property rights, privacy rights, publicity rights, or any other rights of any third party;
2. upload or generate content that is unlawful, defamatory, obscene, pornographic, hateful, harassing, or that depicts or facilitates the exploitation of minors in any form;
3. use the Services to create counterfeit product imagery, misleading product representations, or content intended to deceive consumers;
4. generate or attempt to generate the likeness of any real, identifiable person without that person's documented consent;
5. use robots, scrapers, or any automated means to access, copy, or interfere with the Platform, or attempt to circumvent usage limits, credit systems, or security measures;
6. reverse engineer, decompile, or attempt to extract the source code, prompt systems, model configurations, or any proprietary component of the Platform;
7. use the Services or any output to develop, train, benchmark, or improve any product or service that competes with ORA LAB;
8. resell, sublicense, or provide access to the Services to third parties, except as expressly permitted in writing by ORA LAB;
9. interfere with the normal functioning of the Platform, impersonate any person or entity, or overload or damage the Platform's infrastructure.

4.3. Breach of this Section entitles ORA LAB to immediately suspend or terminate the Client's account without refund, without prejudice to any other remedy available to ORA LAB.

5. Client Content — Sole Responsibility of the Client

5.1. The Client is solely and exclusively responsible for all Client Content. ORA LAB acts purely as a technical service provider that processes content supplied by the Client. ORA LAB does not select, review, screen, verify, monitor, endorse, or approve Client Content and has no obligation to do so.

5.2. By uploading any Client Content, the Client represents, warrants, and undertakes that:

1. the Client owns all rights in the Client Content, or holds all licenses, permissions, consents, and authorizations necessary to upload it to the Platform and to have it processed by the Services;
2. the Client Content does not and will not infringe any copyright, trademark, design right, patent, trade secret, privacy right, publicity right, or any other right of any third party;
3. where the Client Content contains the image, likeness, voice, or name of any person, that person has given valid consent for such use;
4. the Client Content complies with all applicable laws and regulations;
5. the Client has verified all of the above before uploading the Client Content to the Platform.

5.3. ORA LAB assumes no responsibility or liability whatsoever for Client Content, including for its legality, originality, accuracy, or non-infringement of third-party rights. Any claim, demand, penalty, or proceeding arising from Client Content shall be the sole responsibility of the Client, and the Client shall indemnify ORA LAB in accordance with Section 15.

5.4. The Client grants ORA LAB a limited, non-exclusive, worldwide, royalty-free license to host, store, reproduce, process, and modify Client Content solely to the extent necessary to provide the Services, deliver Generated Content, comply with law, and maintain backups. This license terminates when the Client Content is deleted from the Platform, subject to reasonable backup retention periods.

5.5. ORA LAB reserves the right (but has no obligation) to remove or disable access to any Client Content that it reasonably believes breaches these Terms or applicable law, without prior notice and without liability.

6. Reference Images — Mandatory Client Verification

6.1. The Platform may allow the Client to upload or select Reference Images to guide the generation process, including images sourced by the Client from external websites, social media, publications, competitor catalogs, or other creative sources.

6.2. The Client must verify, before uploading or using any Reference Image, that such use does not infringe the copyright, design rights, trademark rights, or any other rights of any third party. This verification obligation rests entirely with the Client. Uploading a Reference Image to the Platform constitutes the Client's representation that this verification has been completed and that the use is lawful.

6.3. The Client acknowledges that images found publicly on the internet, including on social media, stock platforms, brand websites, and search engines, are generally protected by copyright and may not be used as Reference Images without appropriate rights or permissions. The availability of an image online does not mean it is free to use.

6.4. ORA LAB does not and cannot verify the ownership, licensing status, or legality of Reference Images provided by the Client. ORA LAB accepts no responsibility or liability for any Reference Image or for any Generated Content produced using a Reference Image, including where the Generated Content resembles or derives characteristics from a Reference Image in a manner that infringes third-party rights.

6.5. Any claim arising from the use of a Reference Image — including claims that Generated Content infringes rights in the Reference Image or in works depicted within it — shall be the sole responsibility of the Client, who shall indemnify ORA LAB in accordance with Section 15.

7. Generated Content

7.1. Subject to full compliance with these Terms and payment of all applicable fees, ORA LAB assigns to the Client all rights, title, and interest that ORA LAB may hold in Generated Content produced through the Client's account, to the maximum extent permitted by applicable law. The Client may use Generated Content for its commercial purposes, subject to the restrictions in these Terms.

7.2. The Client acknowledges and accepts the inherent characteristics of AI-generated content:

1. No guarantee of accuracy. Generated Content is an artificial representation and may differ from the actual physical product in color, texture, proportion, detail, or other attributes. The Client is solely responsible for reviewing Generated Content and ensuring that its commercial use — including in product listings, advertisements, and marketing — is accurate, not misleading, and compliant with applicable consumer protection and advertising laws.
2. No guarantee of uniqueness or non-infringement. AI systems may produce outputs that are similar to outputs generated for other users or that resemble existing works. ORA LAB makes no representation or warranty that Generated Content is unique, original, or non-infringing. The Client must verify Generated Content before any commercial use and is solely responsible for such use.
3. Synthetic persons. Any persons appearing in Generated Content are AI-generated and synthetic unless derived from images supplied by the Client. They do not depict real individuals. Where applicable law requires disclosure that content is AI-generated, the Client is responsible for making such disclosure in its own channels.
4. Uncertain copyright status. The legal status of AI-generated content varies by jurisdiction and is evolving. ORA LAB makes no warranty regarding the copyrightability or enforceability of rights in Generated Content in any jurisdiction.

7.3. The Client shall not use Generated Content: (a) in any unlawful, defamatory, misleading, or deceptive manner; (b) to claim human authorship where prohibited by law; (c) to train, fine-tune, or benchmark any AI model or competing service; or (d) in violation of Section 4.

7.4. ORA LAB may retain Generated Content on the Platform for the Client's access for the period indicated in the applicable plan. ORA LAB does not guarantee perpetual storage, and the Client is responsible for downloading and backing up Generated Content.

8. Third-Party AI Providers

8.1. The Services rely on AI models and infrastructure provided by Third-Party AI Providers. The Client acknowledges that:

1. inputs and outputs may be processed by such providers as necessary to deliver the Services;
2. the acceptable-use policies and content restrictions of such providers apply to the Client's use of the Services, and ORA LAB may reject, filter, or fail to process any request that violates such policies;
3. ORA LAB may change Third-Party AI Providers, models, or configurations at any time, which may affect output style, quality, or characteristics, without liability to the Client.

8.2. ORA LAB is not responsible for interruptions, degradations, or output variations attributable to Third-Party AI Providers.

9. Intellectual Property of ORA LAB

9.1. All rights in the Platform — including its software, source code, design, user interface, prompt systems, workflows, quality-control systems, databases, trademarks, logos, and all related documentation — belong to ORA LAB or its licensors. No rights are granted to the Client except as expressly set out in these Terms.

9.2. Except as expressly permitted, the reproduction, distribution, modification, public communication, extraction, reuse, or any other exploitation of the Platform or any of its components is strictly prohibited.

9.3. The Client may not use ORA LAB's name, trademarks, or logos without prior written consent. ORA LAB may identify the Client and display the Client's name and logo in its client lists and marketing materials during the term of the Client's Subscription, unless the Client objects in writing.

10. Credits, Subscriptions, and Payments

10.1. Access to the Services is provided through Subscriptions and/or Credit packages as displayed on the Platform, including prices (inclusive or exclusive of applicable taxes, as indicated), credit allocations, features, and validity periods.

10.2. Each use of the Services consumes Credits as indicated on the Platform. Credit costs per generation or feature may vary and may be modified by ORA LAB at any time. The binding credit cost is the one in effect at the time of use.

10.3. Unless stated otherwise, Subscriptions renew automatically at the end of each billing period using the payment method on file, until cancelled by the Client before renewal. Unused Subscription Credits expire at the end of the billing period in which they were allocated and do not roll over, unless the applicable plan expressly states otherwise.

10.4. Separately purchased Credit packages (if offered) are subject to the validity period stated at the time of purchase.

10.5. Payments are processed through third-party payment gateways. ORA LAB does not store card or banking credentials. A Subscription becomes active only upon confirmation of payment.

10.6. ORA LAB may modify Subscription prices at any time. Price changes applicable to renewals will be notified to the Client at least thirty (30) days in advance via the email associated with the account.

10.7. All fees are non-refundable, including for consumed Credits, partially used billing periods, and unused Credits upon cancellation or termination, except where a refund is required by applicable law or expressly agreed in writing by ORA LAB.

10.8. The Client may cancel a Subscription at any time through the account settings. Cancellation takes effect at the end of the current billing period, during which the Subscription remains active.

10.9. ORA LAB may suspend the Services for accounts with overdue payments.

11. Data, Confidentiality, and Model Training

11.1. ORA LAB processes personal data in accordance with its Privacy Policy and applicable law, including the Digital Personal Data Protection Act, 2023 (India), to the extent applicable.

11.2. ORA LAB will treat non-public Client Content as confidential and will not disclose it to third parties except: (a) to Third-Party AI Providers and service providers as necessary to deliver the Services; (b) as required by law or competent authority; or (c) with the Client's consent.

11.3. Model training — opt-in only. ORA LAB will not use Client Content or Generated Content to train, fine-tune, or improve its own or third-party AI models without the Client's express written consent. Anonymized and aggregated usage data (excluding image content) may be used to operate, secure, and improve the Platform.

12. Warranty Disclaimer

12.1. THE PLATFORM AND THE SERVICES ARE PROVIDED ON AN "AS IS" AND "AS AVAILABLE" BASIS. TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, ORA LAB DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, ACCURACY, AND UNINTERRUPTED OR ERROR-FREE OPERATION.

12.2. ORA LAB does not warrant: (a) the availability, continuity, or security of the Platform; (b) that Generated Content will meet the Client's requirements or quality expectations; (c) that Generated Content is accurate, unique, original, or non-infringing; or (d) that defects will be corrected.

12.3. ORA LAB shall not be liable for damages resulting from interruptions, technical failures, telecommunications or power failures, third-party actions, maintenance, force majeure, or any event beyond ORA LAB's reasonable control.

13. Limitation of Liability

13.1. TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, ORA LAB, ITS PARTNERS, DIRECTORS, EMPLOYEES, AND AGENTS SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, PUNITIVE, OR EXEMPLARY DAMAGES, OR FOR ANY LOSS OF PROFITS, REVENUE, GOODWILL, DATA, OR BUSINESS OPPORTUNITY, ARISING FROM OR IN CONNECTION WITH THE PLATFORM, THE SERVICES, CLIENT CONTENT, REFERENCE IMAGES, OR GENERATED CONTENT, WHETHER BASED ON CONTRACT, TORT, NEGLIGENCE, STRICT LIABILITY, OR OTHERWISE, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

13.2. TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, ORA LAB'S TOTAL AGGREGATE LIABILITY ARISING FROM OR RELATING TO THESE TERMS OR THE SERVICES SHALL NOT EXCEED THE TOTAL FEES ACTUALLY PAID BY THE CLIENT TO ORA LAB IN THE THREE (3) MONTHS IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO THE CLAIM.

13.3. Nothing in these Terms limits liability that cannot be limited under applicable law, including liability for fraud or willful misconduct.

14. Client Responsibility for Use

14.1. The Client uses the Platform and the Services at its own risk and under its own responsibility. The Client is solely responsible for: (a) all Client Content and Reference Images; (b) verifying the rights status of all inputs before upload; (c) reviewing and verifying all Generated Content before any commercial use; (d) the manner and context in which Generated Content is used, published, or distributed; and (e) compliance with all laws applicable to the Client's business and use of the outputs, including intellectual property, consumer protection, and advertising laws.

15. Indemnification

15.1. The Client agrees to defend, indemnify, and hold harmless ORA LAB, its partners, directors, employees, agents, and service providers from and against any and all claims, demands, proceedings, losses, damages, liabilities, penalties, costs, and expenses (including reasonable legal fees) arising out of or relating to:

1. Client Content or Reference Images, including any claim that they infringe or violate the rights of any third party;
2. the Client's use of Generated Content, including any claim of infringement, misleading representation, or violation of law arising from such use;
3. the Client's breach of these Terms or of any representation or warranty made herein;
4. the Client's violation of any applicable law or of the rights of any third party;
5. any use of the Services through the Client's account.

15.2. ORA LAB reserves the right to assume the exclusive defense and control of any matter subject to indemnification by the Client, in which case the Client agrees to cooperate fully with such defense.

16. Suspension and Termination

16.1. ORA LAB may suspend or terminate the Client's access to the Platform, in whole or in part, immediately and without prior notice, if: (a) the Client breaches these Terms; (b) required by law or by a competent authority; (c) the Client's use poses a security, legal, or reputational risk to ORA LAB; or (d) payments due are not made.

16.2. Upon termination: (a) all licenses granted to the Client under these Terms cease, except the Client's rights in Generated Content lawfully created and paid for prior to termination; (b) unused Credits are forfeited without refund, except where a refund is required by applicable law; (c) ORA LAB may delete Client Content and Generated Content from the Platform after a reasonable period.

16.3. Sections 5, 6, 7.2, 9, 12, 13, 14, 15, 17, and 18 survive termination.

17. Changes to the Platform

17.1. ORA LAB may, at any time and without liability to the Client, modify the Platform or the Services, limit or change features, or discontinue some or all of the Services. In case of discontinuation of a paid Subscription before the end of its term, ORA LAB will refund the proportional part of the price corresponding to the unused period, unless the discontinuation results from the Client's breach.

18. Governing Law and Dispute Resolution

18.1. These Terms and the use of the Platform shall be governed by and construed in accordance with the laws of India.

18.2. Subject to any mandatory provisions of applicable law, the courts at New Delhi, India shall have exclusive jurisdiction over any dispute arising out of or in connection with these Terms or the Services, and the parties expressly waive any other jurisdiction.

18.3. Before initiating any formal proceeding, the parties shall attempt in good faith to resolve any dispute through negotiation for a period of thirty (30) days from written notice of the dispute.

19. General Provisions

19.1. Entire Agreement. These Terms, together with the Privacy Policy and any specific conditions accepted by the Client, constitute the entire agreement between the parties regarding the Services.

19.2. Severability. If any provision of these Terms is held invalid or unenforceable, it shall be deemed replaced or excluded, and the remaining provisions shall remain in full force.

19.3. No Waiver. Failure by ORA LAB to enforce any provision shall not constitute a waiver of that provision or of any other provision.

19.4. Assignment. The Client may not assign or transfer its rights or obligations under these Terms without ORA LAB's prior written consent. ORA LAB may assign these Terms in connection with a merger, acquisition, restructuring (including conversion to a private limited company), or sale of assets.

19.5. Language. ORA LAB may provide translations of these Terms for convenience. The English version is the only legally binding version and prevails in case of discrepancy.

19.6. Contact. For any query, complaint, or notice regarding these Terms, contact ORA LAB at support@oralab.ai.